Prompt pattern
Visitors arriving from one campaign
Defines an audience with one immediate question and little surrounding context.
Fills the audience part of a prompt.
The main audience is people arriving from a specific advert, email, or shared link. They have limited context and need the page to answer one immediate question before offering one clear next step.
Use this for a focused landing page. It reminds the agent not to assume that visitors have explored the rest of the site or already understand the offer.