Words to know
The vocabulary you need to name what you want.
Also called: the first thing you see, top of the page before scrolling, first screen
The part of a page a visitor sees before they scroll.
WordAlso called: image description, text for screen readers, what the picture shows, description for blind users
A written description of an image, read aloud by screen readers.
WordAlso called: where i am on the site, path back to the parent page, page trail, location trail, back to the category
A short path showing the page and the sections above it.
WordAlso called: button that tells people what to do, next step button, main action, button to get started, clear next step
The words or button that invite a visitor to take the next step.
WordAlso called: text too light, hard to read, faded writing, not enough difference between text and background
How different text is from the colour behind it.
WordAlso called: tab icon, the little icon, browser icon, bookmark picture
The tiny icon on a browser tab and in bookmarks.
WordAlso called: bottom of the page, information at the bottom, site bottom, last section, bottom links
The area at the end of a page that holds supporting details and links.
WordAlso called: place to enter details, contact box, questions to fill in, send us your details, information form
A set of fields where a visitor enters information and sends it to the site.
WordAlso called: three lines button, the menu icon, burger menu, button that opens the menu on a phone
The three stacked lines that open a menu on a narrow screen.
WordAlso called: the big bit at the top, opening banner, first section, main introduction, top banner
The opening section that introduces a page and its main action.
WordAlso called: UI component, page block
A visible block or control used to present content or support a feature.
WordAlso called: one page site, a single page, where the advert sends people, campaign page
A single page with one goal and one action.
WordAlso called: menu links, way to move around the site, top menu, page links, site menu
The part of a website that helps people move between its pages or sections.
WordAlso called: temporary text, sample content, fill-in copy, dummy image, content to replace
Temporary words or images used while the real content is being prepared.
WordAlso called: works on phones and laptops, fits every screen, mobile and desktop layout, adapts to screen size, same site on phone
A page that rearranges itself to stay usable on different screen sizes.
WordAlso called: menu stays at the top, navigation follows me down the page, fixed top bar
A top navigation bar that remains visible while the visitor scrolls.
WordAlso called: customer quotes, reviews, what people say about us, happy customer comments
A quote from a real customer, used as evidence.
WordAlso called: visitor capability, functionality
A capability that lets a visitor accomplish something on the website.
WordAlso called: empty space around content, room between sections, space around text, not crammed together, breathing room
Unfilled space around content that makes a page easier to read.
WordAlso called: rough page plan, simple layout sketch, box plan for the page, layout draft, outline before design
A simple plan showing where the main parts of a page will go.
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