Complete prompt
Request a concept before code
Asks for a concise design concept, structure, direction, interaction, and risks before implementation.
Develop a website concept for [business or project] aimed at [audience]. Its primary goal is [goal]. Before writing code, provide: 1. The central design idea in two or three sentences. 2. A recommended page and section structure. 3. The visual, typography, colour, and content direction. 4. One distinctive interaction that supports the concept. 5. Risks, assumptions, and questions that could materially change the plan. The concept should feel [tone] and avoid [anti-references]. Keep the explanation understandable to a non-designer.
Why it works
- Separates concept decisions from implementation.
- Requests one coherent direction instead of disconnected style choices.
- Surfaces risks and material questions early.
Adapt it
- Brand exploration
- Pitch concepts
- Projects with uncertain visual direction
Use this when the central idea and visual direction need agreement before implementation begins.