Visual style

Corporate and professional

Conservative, trustworthy, and information dense.

• Make information feel reliable and organised

  Fills the style part

  Use a calm navy, charcoal, or deep green base with one restrained action colour, and keep headings consistently aligned to the grid. Set body text at 16 to 18 pixels with clear labels, figures, and section headings that make scanning easy. Do not use gimmicky illustrations, crowded colour palettes, or vague claims without supporting evidence.

  Pattern

  Copy