Website type

Blog or newsletter

Publishes writing on a regular schedule.

• Encourage visitors to subscribe for updates

  Fills the goal part

  Make subscribing for updates the main visitor goal. State what will be sent, how often it will arrive, and why it is worth making room for in the reader's inbox.

  Pattern

  Copy

• Publish content

  Fills the goal part

  Make this the main visitor outcome: publish content.

  Pattern

  Copy

• Readers returning for new ideas

  Fills the audience part

  The main audience is readers who return regularly for useful ideas and new articles. They want to see what is new, understand the subjects covered, and choose whether to subscribe.

  Pattern

  Copy