Word to know
Landing page
A single page with one goal and one action.
Also called: one page site, a single page, where the advert sends people, campaign page
One page built to do one job, usually where an advert or a shared link sends people. It deliberately has no menu leading elsewhere.
Using it in a prompt
Build a landing page for the spring offer. One page, no navigation, and the only action is joining the waiting list.
What makes a landing page work is what it leaves out. No menu, no related links, no second call to action. Every extra route off the page is a way to lose the person you paid to bring there.