Word to know
Placeholder
Temporary words or images used while the real content is being prepared.
Also called: temporary text, sample content, fill-in copy, dummy image, content to replace
A temporary piece of content that shows where the final words or image will go.
Using it in a prompt
Use clearly labelled placeholders for the missing product photos, and do not make them look like finished content.
Placeholders are useful during planning, but they must be obvious and easy to find before launch. Never leave generic text or an unlicensed image where a real fact is expected.