Prompt pattern
Bold without chaos
Decisive language creates energy while a strict order keeps the message easy to follow.
Fills the tone part of a prompt.
Lead each section with one confident claim, then support it with no more than three short points. Use active verbs and concrete outcomes, keeping headings under 8 words so the page has a strong rhythm. Do not stack several exclamation marks, promises, or calls to action in the same paragraph.
Use this tone pattern when it changes the result the agent should produce. It provides one concrete direction without deciding unrelated parts of the website.