Prompt pattern
Creative
Fresh images and unexpected phrasing give the message character while the meaning stays concrete.
Fills the tone part of a prompt.
Use one original image or comparison where it makes an idea easier to remember, then explain the literal meaning in the next sentence. Vary sentence openings and choose specific sensory details instead of generic praise. Do not use a metaphor for every feature or let playful wording hide what the visitor can actually do.
Use this tone pattern when it changes the result the agent should produce. It provides one concrete direction without deciding unrelated parts of the website.