Prompt pattern
Energetic
Active verbs and varied sentence length create movement without turning every line into a shout.
Fills the tone part of a prompt.
Start sentences with active verbs and alternate short lines with longer explanations so the copy feels in motion. Keep headings under 6 words and use one exclamation mark at most on the whole page. Do not confuse energy with urgency, repeated superlatives, or a pile of short fragments that makes the page tiring to read.
Use this tone pattern when it changes the result the agent should produce. It provides one concrete direction without deciding unrelated parts of the website.