Word to know
Call to action
The words or button that invite a visitor to take the next step.
Also called: button that tells people what to do, next step button, main action, button to get started, clear next step
A short instruction that asks someone to do one useful thing, such as book, buy, or send a message.
Using it in a prompt
Use one clear call to action in the opening section: Book a table.
A call to action works best when it names one useful next step. The wording should match the action, so a booking button should say Book a table rather than Learn more.