Prompt pattern
Action-oriented
Every section tells the reader what they can do next and why that step matters.
Fills the copy part of a prompt.
Start headings with a clear outcome or action, then use active verbs such as "book", "compare", or "send" in the supporting copy. Give each section one primary call to action and label buttons with the result the reader will get. Do not use vague links such as "click here" or give two actions equal weight.
Use this copy pattern when it changes the result the agent should produce. It provides one concrete direction without deciding unrelated parts of the website.