Prompt pattern
Benefit-led
The writing starts with the change the visitor wants, then explains the feature that creates it.
Fills the copy part of a prompt.
Lead each feature with the result for the visitor, using a sentence such as "Spend less time..." or "Know exactly..." before naming how it works. Support each benefit with one concrete detail, example, or limit so it does not read like a promise. Do not list features without saying what they help someone achieve.
Use this copy pattern when it changes the result the agent should produce. It provides one concrete direction without deciding unrelated parts of the website.