Prompt pattern
Give each page one obvious next action
A consistent, specific button directs attention to the page's most important outcome.
Fills the component part of a prompt.
Choose one main action for the page and label its button with the result, such as "Book a table" or "Start a free trial". Give that button the strongest colour contrast and repeat it near the top and after the main supporting content. Do not give secondary actions the same visual weight.
Use this component pattern when it changes the result the agent should produce. It provides one concrete direction without deciding unrelated parts of the website.