Prompt pattern
Conversational
Direct address, contractions, and natural questions make the page feel like a useful conversation.
Fills the copy part of a prompt.
Address the reader as "you", use contractions, and open complicated sections with the question a visitor is likely to ask. Keep the reply in ordinary language and vary sentence length so it sounds spoken rather than scripted. Do not add fake banter, forced jokes, or slang that would feel unnatural for the audience.
Use this copy pattern when it changes the result the agent should produce. It provides one concrete direction without deciding unrelated parts of the website.